5-Day FREE Marketing Crash Course for Startups

Competitive analysis is the starting place of any successful marketing campaign and product launch for your startup. The best thing you can do to set yourself up for success as a new founder with an early stage product is to truly know the market you're trying to disrupt. Not running a competitive analysis can cost you time and money in the long run-let's make sure you know how to conduct one!

A Marketing Funnel is the intentional path you take your prospect through as that go from unaware prospect to a happy customer. Without it, your potential customers will fall by the wayside. There are 8 step to building out the perfect sales funnel, I'll teach you how to get the most out of each step. 

It's important to remember to give value first before you ask anything of your prospect and your lead magnets should do just that! By using a lead magnet to answer a burning question or solve a problem for your prospect, you will be providing value in advance of a purchase, building authority and trust, and help you get prospects into your funnel.

Before you start crafting a stellar landing page you need to have two things: a good offer and a good audience. Landing pages are critical because the are involved in every digital marketing campaign you run, so you want to ensure you're using the right one and placing it in front of the right people.

There are 4 main questions you need to have answered before you even consider launching your product into the marketplace. If the answer to any of these questions is no, consider meeting those needs before you attempt to launch. Launching is a difficult, time and energy consuming task, so make sure you are prepared!